There is a solution, based on logic and common sense.
I’m going to share it with you.
It wasn’t so long ago that I was the one mumbling excuses.
- "I’ve been really busy.”
- “I don’t like social media.”
- “I’m not sure what I should be doing.”
In 2020, like a million other people, I read Atomic Habits. A revelation had been creeping up on my sideways, and the book turned me toward it.
✨ We can’t control outcomes. We can only control how much effort we put in. ✨
- To get off the feast-or-famine rollercoaster, you need predictable income.
- To get predictable income, you need a surplus of project leads.
- To get a surplus of project leads, you need to market.
The only way you can guarantee you won’t push back your marketing is to do it first thing.
Did you catch that?
The path to predictable freelance income is a morning marketing habit.
You can’t control outcomes. You can only control how much effort you put in.
Robert Kiyosaki, author of Rich Dad, Poor Dad, is always hammering the same piece of financial advice: Pay yourself first.
With a morning marketing habit, you spend the first part of the day getting your future self paid.
Because you're resourceful, talented, and smart, you'll figure out how to deliver projects in the time you have left over. 😀
How many project deadlines have I missed since I committed to a morning marketing habit?
Zero. Goose egg.
We can only control how much effort we put in, so we form habits.
Morning Marketing Habit.
We can stick to the 4 laws that James Clear talks about in his bestseller, Atomic Habits:
- Make it obvious.
- Make it attractive.
- Make it easy.
- Make it satisfying.
Morning Marketing Habit is voting for becoming a more disciplined freelancer or consultant.
In Atomic Habits, James Clear writes, “Every action you take is a vote for the type of person you wish to become.”
With the right habits, a certain lifestyle becomes inevitable.
Once your freelance business is paying you your desired *salary* and more besides, you can build up your emergency fund, save and invest more, give away more, work less overall, and spend your free time on other things you care about.
Connecting the daily habit to the desired lifestyle is what’s so challenging for many of us.