We rail against certain jobs and professions notorious for grinding people down—for example, law, medicine, and finance—but almost no one talks about creative workaholics.
Years ago, my wife went out of town, and when she came back, she asked, “What did you do over the weekend?”
I considered the question and gave an honest answer: “I worked.”
My education was in English literature and poetry writing, for goodness sake. I never would pegged myself as susceptible to working too much, yet there I was, feeding all my time and attention into the business machine.
If I wasn’t working, I was thinking about the business:
What could I try next?
What did my pipeline look like?
When was more revenue coming in?
The line between a playful, curious creativity and creativity as a vehicle for anxiety and compulsive self-protection and problem-solving becomes blurry.
Our identities become so enmeshed with our ventures that when the business is okay, we feel okay, and when the forecast turns bleak, so does our mindset.
The tragedy is that once we hit our financial targets, we’re too busy to enjoy the extra income. That, or we don’t want the business we’ve built because we’re exhausted.
By the time we finally drag ourselves up to the summit, we realize it’s a false one.
You think to yourself, “I don’t want a more audacious goal. I want a nap.”
All this sounds pretty dreary, but thankfully, there’s more to my story and to yours. Most of us take the tortuous trail to that false summit because we didn’t see the ski lift.
Have you ever noticed that most breakthroughs come from stepping back and slowing down long enough to notice your other options?
If you’re already working too much, you won’t be able to double your revenue by doubling your time. You don’t have that amount of time to give, right?
But if you were to delegate many or most of the $10 an hour tasks eating away at your time, then you’d have more time to find a better growth strategy, right?
Delegation solves the “not enough time to work on the business” problem, and several more besides. The ski lift was right around the corner the whole time.
You may already have an inkling of how you’d spend your reclaimed time:
“I want to write a book.”“I want to get into coaching.”
“I want to scale up into an agency.”
“I want to become an online creator.“
“I want to graduate to value-priced consulting.”Meanwhile, you depend on your current income. How do you maintain the business that produces it while building the next one?
I teach a framework called the $300k Flywheel.It hinges on raising your effective hourly rate so that you can hire support, so that you can delegate more and optimize the business you already have, so that you can free up time to create the business and lifestyle you really want.
If you were to free up 10 hours a week, how would you spend them?
That's what you'll accomplish in the Business Redesign group coaching program. Have your best year yet working less.
What is Business Redesign at a high level?
If you’re reading this, your problem likely isn’t doing too little. It’s doing too much.
What’s the point of the extra income and freedom if you’re too busy and stressed to enjoy it?
Burning out hard in 2015 and 2016 showed me what doesn’t scale:
❌ Doing every part of every client project myself
❌ Doing all admin, bookkeeping, and scheduling too
❌ Obsessing over small gains in quality, not well-defined process.
Here’s what does help us maximize income, freedom, satisfaction, and impact without feeding more and more hours into the business machine:
✅ Using well-defined processes to improve efficiency and quality
✅ Learning to think less like a technician and more like a CEO
✅ Looking for better leverage and pulling the right levers
✅ Delegating effectively to people you can trust
✅ Spending more time in your zone of genius.
What Nathan Barry said about doing less in an episode of the Billion Dollar Creator podcast hit me like a pie to the face:
“At every stage of the business as CEO, you actually have to do less. That's what makes the business operate.”
It’s true, right? The people at the top of any industry aren’t the ones doing the most.
Doing less means finding the right leverage points and focus effort there, and in order to do that, growth-minded consultants and freelancers must get away from what I call “magical thinking”—that is, expecting the system you built to suddenly produce different results.
Instead, we must purposefully redesign our businesses to give us the lifestyle we really want.
Enter the $300K Flywheel, which is fundamentally about lifestyle design. There’s more to life than work, and there’s more to work than money. Business Redesign will help you optimize for impact and true fulfillment.
This is a “program” in the sense that each month you’ll go through specific training designed to help you achieve specific outcomes.
What does Business Redesign involve?
- Group Coaching – 60-minute group sessions every 2 weeks; ~30 minutes of training followed by ~30 of implementation, discussion, or workshopping)
- Guest Experts – 1 session per month (e.g., Nick True at Mapped Out Money talking about cash flow management)
- Office Hours – 1 60-minute block per month; drop by if you need to
- Private Circle community
- Training – Access to the videos and everything else you need each month
- Library / Toolshed – Access to the templates, checklists, scripts, cheat sheets, and other tools that will save you significant time and accelerate your progress (e.g., playbook for hiring a virtual assistant)
What isn’t included in Business Redesign?
Here is what is not included in the program:
- Accountability. You’re an adult. I cannot make you do anything. I can, however, help you get clarity around what is holding you back and define the steps forward. I can help you remove obstacles. I can give you the right training at the right time, and I can let your internal drive do its thing.
- 1:1 coaching calls with Austin. You can pay extra for these, or you can earn one every 3 months as a reward by hitting your milestones.
- 24/7 access to the team. We’re here to support you, but we need our weekends, holidays, and vacations in order to do that effectively. We cannot encourage you to use your business to bankroll a lifestyle you love and not lead by example.
What does Business Redesign cost?
My 1-on-1 coaching packages start at $1,500 per month, so that was my starting point for figuring out what to charge for a group program like this.
This program costs $1,000 per month.
You pay for the first 3 months up front, and after that, you pay monthly.
We show up at our level of investment, so I want the first payment to hurt a little so you’re really invested. My personal trainer taught me this lesson.
Who is Business Redesign for?
- You’re a creative or consultant, averaging more than $8K per month, which means that you’re in a position to invest in group coaching, which is itself a form of better leverage.
- You’ve got a strong work ethic, but you aren’t always sure how to optimize your time. You waste time trying to decide what to do next.
- You tend to overcommit and say yes to too much, including small projects. That leaves you too little time to develop and test ideas to grow your business.
- You want to get control of your schedule without sacrificing financial upside. You want more free time and flexibility and less density in your calendar.
- You’ve tried to delegate with mixed success. You’ve mostly defaulted back to your comfort zone of doing everything yourself. You’re willing to try delegating again.
- You want to think and act more like a CEO but aren’t sure how to change your thought process.
- Paralyzing optionality has been a problem for you. You’ve got too many messes (and opportunities) to choose from, which makes it hard to know which problem to fix or opportunity to go after first.
Who is Business Redesign not for?
- Brand-new freelancers
- Anyone prone to making excuses
- Anyone looking for a get-rich-quick scheme
- Creatives and consultants averaging less than $8K per month
- Anyone who won’t show up to group sessions and put in the work