That way, you’ll be able to connect the dots for yourself and avoid making the four most common pricing mistakes:
- Multiply the hourly rate from your last 9-to-5 job.
- Spend hours searching online for trustworthy advice.
- Copy freelance friends or competitors and hope for the best.
- Use a free freelance rate calculator.
My freelance journey started with Mistake #1 back in April 2009.
I had just gotten laid off from a marketing agency. While on salary, my hourly rate came to around $15 an hour, so doing the same type of work for $40 felt like a win—at least at first.
One early invoice stands out in my memory. It was for $400, and I really needed that money.
Yet, when I took inventory of everything I had written in 10 hours—3 print ads, 1 print advertorial, 1 press release, and 4 e-newsletter articles—I had a sickening realization. Charging hourly actually penalized me for my skill and speed.
The faster I worked, the less I made. Uh… No bueno.
Twelve years of trial and error followed. Though I have consistently earned six figures as a freelancer, my ignorance still caused me to leave money on the table.
That’s why I’m so passionate about helping my people, freelancers like you, avoid costly mistakes, headaches, and heartaches.
The more caring you are, the more likely you are to undercharge. So my mission with this book is to multiply my own positive impact by helping freelancers earn more so that they can be more generous and do more good in the world.