29 Best Consultant Website Examples Worth Imitating

Disclosure: This article is sponsored by Rocship, and also includes affiliate links which means I may earn a commission if you make a purchase through my link. All opinions are my own.

Most consultant websites are boring. I can see that the person knows the right things to say, but did his personality slip out the back door? Did whoever wrote her content forget that real people, not just algorithms, were going to read the stuff?

An effective website is a must-have for any consultant looking to showcase their expertise and actually win clients, but as mentioned, creating one is harder than it seems.

In this post, I’ll share 29 of the best consultant websites I’ve found, gems that I hand picked because they stood out in a specific way: strong design, smooth functionality, content written by someone with a pulse and authoritative point of view, and other noteworthy features and flourishes.

Expect more than a parade of pretty sites. I’ll dissect what sets each one apart, touch on different website platforms for building (or relaunching) yours, and tackle some FAQs from the consultants I coach. Finally, I’ll share a consulting website template to remove some of the guesswork.

Your website either helps your credibility or hurts it, so I sincerely hope this post helps you create the site that attracts and wins more of your dream clients. 

Let's get to it.

Short on time? No worries! Snatch up my handy cheat sheet now by just popping your email address and name in the form. You can circle back here whenever you’re ready to dive deeper.

Here are the 29 best consulting website examples worth emulating

1. Path for Growth

The Path for Growth put their value proposition in the hero section at the top of the homepage. That one move makes it better than 90% of the sites I’ve seen.

Also worth noting is that the website is easy to use and has loads of helpful resources on coaching and team training, along with success stories. 

Path of Growth does a solid job of explaining their approach to business coaching in an interesting manner.

Takeaways

• Put a clear, concise value proposition in a place where visitors can’t miss it.
• Sprinkle social proof, including case studies, success stories, reviews, endorsements, et al, liberally across the site.

2. Katie Little

Katie Little's website has a confident, minimalist aesthetic that shows her style without undercutting her expertise and professionalism. It feels personal. Once you click or tap through several pages, you’ll get a sense of her approach to copywriting and planning. 

Navigating the site is a breeze, and it does a solid job of showcasing her work, her process, and her results (i.e., positive feedback she's received). 

The tone throughout is like she’s talking to a friend and sharing stories.

What really makes her site stand out is how she thoroughly explains her services and builds trust by showing the specific steps in her process.

Takeaways

• A “Now booking projects…” banner reinforces the perception that you’re in demand.
• The tone of the writing is one way to set yourself apart from humdrum competitors.
• Explaining your process makes it clear that you have one.

3. Blue Growth Advisors

The Blue Growth Advisors website hits the mark with obvious specialization—the Blue Economy market—and what’s on offer here comes through clearly. Bookkeeping, accounting, and CFO services on a part-time basis. Boom. There you go.

The site does an exemplary job of laying out what Blue Growth does, their core values, and how they operate, which really builds trust. They care about giving solid financial advice and their clients' success. You won't get lost in a sea (pun intended) of irrelevant information.

And don’t all consultants want to make it easy for folks to understand whom we serve, what we do, and how we do it? Yes.

Takeaways

• Specialization wins. Always. End of story. Any more questions?
• It’s okay to use a potentially cheesy theme (e.g., ocean and turtles) if it makes sense for your niche, if you go all-in with it, and if you stay consistent with it.
• Use rounded corners on buttons and images to add design polish.

4. Media Club

Media Club's website really nails it by tackling the headaches of podcast production head-on. 

The site is super clear and easy to navigate. It tells you exactly how they can help with setup, editing, distribution, and beyond. 

The bright pictures and punchy, relatable copy shows off Media Club’s fun side while also making podcasting—or rather, working with them—seem easy breezy.

They've got everything laid out, from how they work to happy customer reviews, and even offer a free chat to get started. It's a prime example of a website that combines smart content strategy and a distinctive brand personality. The overall effect is that they're serious about making clients happy.

Takeaways

• If you must use stock photos, fine, but play around with filters, color overlays, and opacity to add visual appeal.
• Put two to four benefits of working with you high on the homepage.
• Keep links in the main nav to a minimum.

5. VanRein Compliance

I mean, as soon as you throw the word “compliance” at me, I’m starting to throw up a little in my mouth. But then, VanRein comes in a dope, Tron-like logotype and a clean, understated design.

Their website gives me the sense that, though data security and compliance are high stakes, they’ve got it handled. Just look at all that gobbledygook below the header. I mean, don’t you want them to lead you through that maze of rules? 

Standouts also include clear descriptions of what they offer, glowing reviews from clients, and a big emphasis on custom help. It's clear they're dedicated to offering personal support and stress the big deal of keeping data safe.

Takeaways

• Use a fresh color palette. Purple and aqua are a strategic choice for VanRein because most of their competitors will default to bland, conservative colors.
• Interesting patterns and textures make the overall composition more distinctive, especially when counterbalanced with lots of white and negative space.
• Add a dollop of industry jargon as a subtle flex when you’re confident it will add to your credibility, not cause confusion.

6. Jamie R. Cox

Jamie R. Cox's website turns branding into a fun adventure, particularly for solopreneurs and founders. Her site's vibrant design feels like an invitation to her studio: “Come on it!”

Jamie offers one-on-one sessions which underscore the idea that brand strategy doesn't have to be a time-consuming and tedious chore. 

Exciting projects, clear info on her services, and even personal tidbits about Jamie round out the site. 

It’s an applaudable example of a consultant website where the person (in this case, Jamie) practices what she preaches (fun, friendly branding). She can obviously do it for herself, so is there really any doubt she can do it for you? Nope.

Takeaways

• A well-placed animation can draw people into an experience. Check out Jamie’s website and see what she did with the rotating smiley face.
• Use of “stickers” or similar elements set at unusual angles make a statement.
• Repeat design elements to create a cohesive visual identity. Also, add slight differences to those elements for variety—e.g., Jamie’s smiley faces but with different colors. 
• Pick unusual typography if your brand leans toward quirky or playful.

7. Matthew Fenton

Doesn’t Matthew look like a nice guy? He’s got the scruff and the flannel. He’ll help you win the independent consultant game and fix your flat tire too. 

Matthew Fenton's site, Winning Solo, feels like getting advice from a savvy friend who knows how to break free from the daily grind and balance work with life. 

It's full of helpful tips for solopreneurs,, from strategic positioning articles to coaching tailored for solo challenges. Plus, there's a newsletter, Soloist Sundays, offering quick, actionable advice to earn more, work smarter, and keep life in check.

Takeaways

• When you use neutral colors as a base, any brighter colors bring contrast, which can put the emphasis where you want it.
• Invent your own words or phrases or reuse them to share your unique point of view—e.g., Matthew’s connotation for “soloist.”
• Use a headshot that makes you seem warm, likable, and approachable. Or not. Depends on your positioning, but don’t treat it as an unimportant piece of your site.

8. Melanie Padgett Powers

Melanie's use of a banner image above the main nav is an interesting choice. The image itself is well-composed: Corona typewriter on the left, Melanie herself in a bright red top on the right, and the cat staring daggers and making us all question life choices.

Though I suspect Melanie used a template—no judgment here—the rest of the design choices are consistent and thoughtful. What does Melanie do? Mel edits.

The picture shows it. The logo treatment on the window says it. So does the logo next to the nav. 

Whether you go with a fully custom design or you customize a template, you can do worse than making it very clear what you do.

Takeaways

• Simplicity is your friend.
• Stay consistent with your color palette. 
• Use custom images to drive home your message.
• Woe to you if you fall asleep in the same room as Melanie’s cat.

9. Erin Balsa

Erin Balsa's Haus of Bold site is, in fact, bold. 

The wordmark stacked over the all-seeing-eye-of-Mordor-only-not-evil is bold. The use of turquoise for “bold content” makes the two words stand out. 

Erin isn’t beating around the bush here. Her use of color says, “If you want to be bold, work with me.”

And if you keep looking around, you’ll notice that the other choices continue in that theme: Erin is barefoot in her photo. Her copy is memorable: “For when your content needs mouth-to-mouth resuscitation.” And she serves her pricing straight up on the services page: “My minimum project rate is $15k, and engagements range between $15k and $100k. For your planning purposes, most clients spend between $8k-$18k per month.”

That will be sufficient to repel the price-sensitive tire kickers, I think. Hurray!

Takeaways

• If bold is part of your brand, own it. If you’re not bold, then don’t pretend. 
• Use photos, illustrations, and animations to make your point. If people were to remember only one thing about you and your work, what do you want it to be?
• Content builds authority. Erin reps her "The Notorious Thought Leader" podcast and newsletter. Do you create resources that help you stand out?
• Whatever you do, don’t create a dull, forgettable site. What are your closest competitors doing? Do the opposite. 

10. Jason Resnick

NurtureKit.co demonstrates Jason's expertise with ConvertKit, an email marketing and commerce platform for creators.

You don’t have to search very hard to see what Jason offers. The Packages button is in the hero section. The pricing is further down the page.

Jason’s approach is straightforward but not simplistic. He’s got tight, well-written copy focused on client problems and pain points and the benefits of working with him. Best of all, he’s got a crap-ton of enthusiastic review screenshots and videos, including some from big names in the creator space. 

Above all, Jason comes across as focused. We all want to hire experts, not amateurs, to fix our problems, and Jason leaves little doubt that he’s done it a hundred times before. 

Takeaways

• If you put your pricing on your website, put it front and center.
• Written testimonials are nice, but screenshots are better. They up the not-fake quotient.
• If you don’t already have a day rate or VIP day package, create one yesterday.

11. John D. Saunders

John D. Saunders' website showcases his personal brand and his deep expertise in web design and digital strategy. It’s beautiful, polished, and very purple.

I love purple, but even if you don’t, you’ve got to agree that the way all the elements and design choices come together in a unified whole make a strong impression. If John’s personal site is this good, surely he’d do work of the same caliber for a client… .

Takeaways

• Don’t hesitate to add your achievements and side hustles to your portfolio. 
• If you’ve got a decent following on one or more social platforms, include the numbers because they add to your desirability and credibility.
• If you’ve reached a point in your career where you’re teaching or training your peers, find a way to work that in. Teaching adds to your authority.

12. Rocship

ROCSHIP's website is both vibrant and simple at the same time. 

The value proposition claims the top spot, and Ezekiel’s specialization with both whom he serves (consultants, coaches, and creators) and how (Webflow websites) differentiates him from all the “web designers” out there building sites for “small business owners.”

Ezekiel is a shining example of why claiming a niche in public represents smart business strategy: A niche makes you easier to remember. 

Takeaways

• Explain what’s required to get started with you: Step 1, Step 2, Step 3, and so on. Clients prefer well-defined onboarding processes. Spelling it out clearly makes you look like a pro.
• Offer people who aren’t ready to get started a consolation prize in the form of a freebie. That way, you have a way to contact them later. 
• Your copy doesn’t have to be really clever or cheeky to be effective.

13. Mike Pacchione

Mike's extensive experience and approachable personality come through on his site. He’s worked with big brands, well-known speakers, and bestselling authors. 

Mike’s headline is the outcome his clients want: “Give the best speech of your life.”

When you’ve got the confidence and the clout, you don’t need tons of content.

You also don’t need a bespoke site. Mike’s leverages a website builder called Showit.

Takeaways

• Name dropping in real life shows poor taste. Not name dropping on your website shows poor strategy.
• Build packages for clients with a very specific challenge. Reference Mike’s Last Minute Package which offers “compressed prep for that presentation you should have started weeks ago.” Love love love. Clearly, Mike understands his target audience.
• Link out to any podcast appearances or speaking gigs. It’s not all that hard to land one or two of them, especially podcast interviews, and they position you as an in-demand expert.

14. Terry Rice

Terry Rice has a great smile. So did he feature that in the hero section on his homepage? Yes, he did.

Terry clearly hired a professional photographer to capture his personality. The images on his site create the impression that working with him would be enjoyable. The testimonials back that up.

I don’t know about you, but I don’t enjoy being in front of a camera. Boohoo. Poor me. The question is, will we figure out what our businesses and websites need from us as consultants, set aside our cute, little preferences for a moment, and give it?

Takeaways

• Use high-quality images. Of your face.
• If your clients will give you permission to use their photos, show their faces, too.
• If you’ve worked for well-known brands and agencies, put their logos front and center.

15. Michal Eisikowitz

Michal Eisikowitz's website shows her expertise in copywriting and branding. It shows her unique approach. It highlights her ability to transform complex ideas into engaging, persuasive copy. Through client testimonials, detailed service descriptions, and a strong personal brand, Michal derisks the prospect of working with her. 

I get the idea that she’s just plain fun too: “Mildly obsessive? Check. Allergic to mediocre copy? Double check. Swiss-style punctuality? Triple check.”

Takeaways

• Don’t shy away from humor. It makes you stand out. 
• Use precise numbers to make case studies more believable.
• A conversational tone will get you a lot further than industry jargon.

16. Jane Portman

UI Breakfast features a wealth of resources including the UI Breakfast Podcast, articles, books, and free guides on UI/UX design and product strategy. 

Jane's approach to sharing actionable insights and strategies makes this site valuable to her potential SaaS clients and to other consultants focused on UI/UX and product strategy.

Plus, it’s super clean, stripped down, and easy to navigate. It’s almost like she knows something about UI/UX….

Takeaways

• Use high-quality images. Of your face. Don’t make me repeat myself again.
• You can get away with having a simple, single-column site if your copy, images, and typography feel integrated and intentional, not lazy.

17. Vangos Pterneas

Vangos Pterneas's website showcases his expertise in AI, computer vision, and pose estimation, with special emphasis on technologies like Kinect and Hololens. 

His developer blog has articles on topics that position him as an authority on creating innovative user experiences through technology.

The way Vangos goes into technical depth without making his content inaccessible to people like me is admirable. 

Takeaways

• Clients want to hire experts. If you’re an expert, prove it with think pieces, deep analysis, or whatever counts as authority-building in your niche.
• You don’t need much copy as long as what you have is strong. 

18. Austin L. Church

Hello, it’s me! Yes, my consultant website was worth including as an example. Because it would be awkward for me to sing my own praises, I’ll skip to the takeaways. 

Takeaways

• Pointing out the problems your clients are dealing with catches their attention.
• However, don’t spend too long focusing on their negative situation. Offer a way out—e.g., “Fix your marketing.”
• A simple bullet point list of challenges they have can do in a pinch.
• Your beliefs and principles can be a differentiator.

19. Michelle Brody

Along comes Michelle Brody with both a Ph.D. and cartoons on her homepage. Genius, don’t you think? If you’ve got the experience (25+ years in clinical psychology in Michelle’s case) and credentials, then you don’t have to be so staid and boring.

I love everything about this site from the speckled texture added to the blue to the curvy line to the emphasis on change (“Change at Work” and “Change at Home”). The site is bold, memorable, and confident. If you had the choice between hiring some old crustball in a suit and Michelle, we both know you’d go with Michelle. 

Takeaways

• If people can work with you in different ways—e.g., keynote, training, consultation, coaching—then tell them what that looks like and the next step they can take.
• Define “professionalism” for yourself.
• Don’t pretend to be someone you’re not on your website. Do pretend to be who you’re becoming.
• Did you write a book? Strategic mentions of it whether in-line in text or in call-out boxes will beef up your credibility. Mmm… beefy credibility… 

20. Matt Olpinski

Matt Olpinski provides articles, products, and free resources for other freelancers, particularly those doing UI/UX design for web and mobile. He gives away a lot of advice for building a successful freelance business—everything from how to get more clients and raise your rates to navigating the complexities of freelancing and building a successful career.

And the UI/UX is, in the words of Uncle Eddy, really nice.

Takeaways

• Generosity is a good strategy. “If he can afford to give away gems like these, just imagine how much stuff that’s even better I’ll get when I buy something.”
• If you spend time creating valuable resources, also spend time making them easy to find. 

21. Sharif Walker

Sharif Walker is on a mission to advocate for and develop transformative community constructs for the well-being of youth and their families. Do you know what “transformative community constructs” means? I don’t. And that’s okay because that phrase drew me into Sharif’s point of view. 

I call phrases like that “ownable language.” The best brands, both big ones and personal ones like Sharif’s, use made-up words, unusual words, and familiar words with unusual connotations or in unusual combinations to give their ideas, messaging, and consulting practice a more distinctive flavor. Inventing your own names and language is the difference between forgettable milquetoast and spicy chipotle.

You know a consultant has spent some time thinking about a problem or a process and positioning it against alternatives if they go to the trouble of naming it. 

More importantly, judging by Sharif’s headshot, he’s a wise, kind man, not some sort of egomaniac speaking in code and expecting everyone else to keep up.  

Takeaways

• Guess who used a high-quality image of his face? Thank you, Sharif.
• Develop and use ownable language. Use it the way a chef de cuisine uses spice.
• Ask your heart where it is. What kind of work do you really want to be doing? We often don’t pursue (or put out a shingle for) the work we really want to be doing because we assume there’s no market. Then, along comes Sharif, with his focus on civic and social engagement, youth program assessment and design, youth sports advocacy, and career mentoring and coaching. Apparently, there is a market, or Sharif is creating one. My advice? Put out the shingle. Give people a chance to care. 
• Can we just applaud the fact that Sharif’s email address is right there in the main nav above his head. This guy’s not hard to get a hold of. You don’t even have to go to his contact page and fill out a form.

22. Ninia Azzopardi

Everything about Ninia’s site shows good taste, restraint, and sophistication. That juxtaposition of that mint green with the black-and-white image. The various animations. The insane group of client logos and big numbers punctuating her experience.

The site uses only grays and greens, and yet manages to be dynamic. People, when you scroll down the homepage, Ninia turns and looks at you. 

Then, you pop over to the Contact page, and there’s Ninia in color, smiling at something off camera and talking about Call of Duty, Warner Brothers, Levis and PepsiCo.

Okay, what client in need of someone like Ninia wouldn’t be paying attention now. 

Ninia’s site packs a lot of punch in just two pages.

Takeaways

• If you’re going to sell strategy, your website should make it clear that you have one. 
• Consider ditching the contact form. Tell people to email you. 
• Drop little surprises into the copy. For example, Ninia switches from third person to first: “Ok, that is enough talking about myself in the third person.”
• It’s okay to mention various services you can provide, but make it clear how they fit together into one cohesive engagement for clients with bigger budgets.

23. Mahan Tavakoli

What I like about Mahan’s site is the emphasis on his target audience—purpose-driven leaders—and what they want. He talks about their problems and pain points. He talks about the results his clients have gotten. He makes them the hero of the story, not himself.

Takeaways

• Read your copy out loud before publishing it. Your ear will catch mistakes your eye misses. 
• What’s the next step you want people to take? Put that step on a big button in a contrasting color. Put that big yellow button everywhere. If you tell people what you want them to do and make doing it easy, more people will.

24. Laurie Ruettimann

Laurie’s site contrast’s Mahan’s. She uses the hero section of her homepage to explain what she does. There’s no mention of her target audience, and her focus (“revolutionizing work with groundbreaking solutions”) is vague.

That observation brings us to another, more important one: Your site’s strategy dictates your more tactical choices related to imagery, copy, navigation, layout, typography, and even color palette.

Do you want people to book a strategy session? Email you? Fill out a contact form? Buy a course? Subscribe to a newsletter? Follow you on LinkedIn? Download a white paper? Opt in to get a guide?

Your consultant website won’t fail because you have a few typos, pick the wrong platform, or talk about yourself, not to your potential clients. (Talking about yourself may help you land speaking gigs.) Your site will fail because all the elements and choices don’t provide adequate scaffolding for the strategy.

Ruettimann's website is a compelling example for consultants, particularly in HR and workplace innovation. It reflects her multifaceted career as an author, speaker, podcaster, and innovator, offering groundbreaking solutions for transforming work culture. Her site promotes her book "Betting On You," LinkedIn Learning courses, and the Punk Rock HR Podcast, positioning her as a thought leader in rethinking leadership and work-life balance. This blend of resources and personal insights makes it an inspiring model for professionals seeking to elevate their consulting services.

Takeaways

• What’s the main thing you want people to do after visiting your site? Build your strategy around that.
• Have you had a multifaceted career? Are you half creator (author, speaker, podcaster) and half consultant? Don’t feel pressure to make yourself one-dimensional, but do get very clear on your website’s primary job to be done. See above.
• You don’t have to squeeze everything you can do into a single page. If you’ve got more than one niche or specialization, then create a dedicated landing page for each offer or target audience. For example, I’m both a fractional CMO and a business coach for freelancers and consultants earning $100K+. I can mention both on the same site without potential clients in either audience thinking, “Wow, this guy’s all over the place.” People are smart. They realize that all of us are capable of doing more than one thing in the same day, week, or month. 

25. Kevin Whelan

What does Kevin want visitors to do? Sign up for a free 5-day email course. What will the course help them do? Go from selling execution work to advising, teaching, and training.

This approach, putting a sign-up box in the hero section, is called an upside-down homepage. 

It makes sense if you plan to deliver free content, then nurture potential clients with email sequences and regular newsletters. 

Kevin sells both products and services without coming across as a hopelessly confused consultant. You can too. 

Kevin C. Whelan's website is a standout resource for marketing advisors, mentors, and educators, focusing on transitioning from execution work to advisory roles. It offers services like 1:1 mentoring and consulting, alongside products and resources aimed at enhancing marketing expertise. His approach, emphasizing value-based selling and strategic advice, is designed for marketing professionals seeking to package and sell their expertise more effectively.

Takeaways

• Have some fun with your site. On Kevin’s site, if you click the sun icon next to the search icon, you can switch to Night mode.
• If you’re building your email list, make an enticing offer and don’t be shy.

26. Michel Fortin

Michel Fortin's website does a solid job at quickly establishing his expertise. 

He unpacks the problems people face, paints a picture of a better future, and introduces his unique approach: “Visibility Booster™ starts with a comprehensive 360° deep-dive into your current marketing visibility, your online presence, and your audience.” What comes next are big CTA buttons and articles and a footer with a signup box.

The Consulting page explains Michel’s offers and how they differ. This is a straightforward, workhorse site, designed to generate leads.

Takeaways

• Notice Michel’s use of ownable language: "Visibility Booster." Naming your offers makes them more real, solid, significant. 
• Don’t overthink it. Proven templates, like the Problem-Future-Solution structure of Michel’s copy, can get you out of your own way. The key is to get a website up quickly and not spend months agonizing over every minute detail.

27. Jeff Gothelf

Jeff Gothelf gives keynotes to big crowds. He writes books. He coaches people at companies like GE, Target, and 3M.

In other words, Jeff is no slouch. 

Takeaways

• You don’t have to put tons of content on your site. That may only clutter it up and effectively bury the bits you want visitors to notice. Asking, “How can I make this site twice as strong with half the words?” may turn up interesting possibilities.
• Simple stands out. Our brains prefer simple. Jeff’s “WHAT JEFF CAN DO FOR YOU” section presents two options and a total of fourteen words of explanation. 
• Your average speaker website will be flashier and more “look at me!” than your average consultant website. Speakers demonstrate credibility by showing what they have done. Consultants demonstrate credibility by explaining what they can do. Of course, both types of sites can do both. Both benefit from various forms of proof. But the best consultant websites will emphasize what the client gets, not the consultant’s captivating stage presence.

28. Dan Pontefract

Dan Pontefract's website has much in common with Jeff Gothelf’s: head mics, blazers, and hand gestures. Dan is a speaker, author, and facilitator. He may wear a bowler hat in informal settings.

Once you look at enough websites, you begin to see patterns emerge. Dare I say, formulas?

Takeaways

• Pick several consultant websites you like, and analyze their strategy and the structure of the copy and content. Ask, “What’s the main thing this consultant wants people to know?” And: “What’s the main thing she wants people to do?” 
• Once you’ve found a site and strategy that matches what you’re trying to accomplish, you can make faster decisions about individual tactics and not give them more weight than they really have. Dan’s site has a 2-minute reel. Jeff’s doesn’t. So it’s obvious you can launch your consultant-and-speaker website without one. Maybe add one later in v2 or v3.
• Take a phased approach to your website. Launch a minimum viable website with a well-defined strategy as quickly as possible. Bells and whistles can come later: videos, blog with your earth-shattering insights, your grandma’s biscuit recipe with illustrations. 

29. Punctuation

Punctuation has a clear niche: advisory and M&A services tailored to marketing and creative firms. 

They’re not mincing words—”the leading authority”—and they’re focused on three specific problems their clients face: positioning, reinventing, and selling.

Takeaways

• Make a bold claim.
• Then, explain why most people in your target audience will fail to get the desired result and two to three specific ways you help them succeed instead. 
• If you’ve got multiple packages with lots of small projects or pieces, a table can help clients see what each one includes or doesn’t.

Its professional look instantly shows off its niche expertise and authority in the field. The website is super user-friendly, with clear navigation and a well-organized display of what they offer, making it easy for potential clients to find exactly what they're looking for. Plus, it's packed with tailored insights, like articles and podcasts, adding tons of value and making it a key resource for anyone in the industry.

How to build your own consulting website

Okay, if you made it this far, then you’re brimming over with ideas. Perhaps regret too. “Why does my current website suck so bad?!” It’s okay. My first website was an abomination that scorched retinas for miles around. My second one wasn’t much better. 

The process of launching a well-designed, effective consultant website is an iterative one. Don’t let perfectionism stop you from plucking out several of the ideas and insights from the examples above and using them to make small but strategic improvements.

Here’s a straightforward process for getting your consulting ducks in a lead-generating row:

1. Define your audience, outcomes, and process

‍Before you dive headfirst into website design, take a moment to clarify your consulting niche and target audience by answering the questions below. Understanding your purpose and audience will guide everything from your website layout to your content strategy.

• Who are your dream clients? 
• What industry are they in? 
• What are their problems (unpleasant facts of their situation), pain points (feelings about those problems), and needs? 
• Which needs and desires do you address for them? 
• How do you work with them and deliver positive outcomes? 

2. Define your brand

‍What are your core values? What makes your approach unique? How do you want clients to perceive you and your services? Getting clear on those key aspects of your brand first will simplify decisions with your site later, from the layout to the words you use. Consider elements such as your mission, brand personality, voice, and tone, brand position, value proposition, verbal identity, and visual identity (including logo, colors, and imagery). Strive for consistency. Brands derive their power from consistency.

3. Choose your platform

As you consider the various platforms for building your website, keep your brand aesthetic and messaging in mind. Look for templates and customization options that allow you to easily incorporate your brand colors, fonts, and imagery. If you’re not sure which platform suits your needs, check out the list of website builders below. Before you go with Webflow or WordPress, Squarespace or Wix, ask around. Confirm that the platform will solve more problems than it creates. (Note: I prefer Webflow.)

4. Design your website

‍You want something that lets you bring your brand to life. You don’t have to be a designer to know that the way a website looks makes visitors feel a certain way. All the elements, including copy, images, fonts, colors, and layout, work together to create a certain vibe: bold and lively, or polished and calm, or cool and confident. Tiny choices matter, so if you already know you’re going to overthink every single one of them—and stall out—then hire a designer. Find the money somewhere to invest.

5. Craft compelling content

‍Content is king. Or rather, on a website, copy is. Your messaging should be clear across all pages, making it clear why people would be stupid to not hire you as their consultant. Tell your story on the About page to make a personal connection and build trust. Use client stories and testimonials to show you can deliver on what you promise.

6. Optimize for SEO

You want people to actually find your site, right? Use the right keywords, make sure your site works on phones, and keep Google happy. Check out tools like Google's Mobile-Friendly Test to see if you're on the right track. That said, SEO is a deep rabbit hole, so proceed with caution here. I personally think it’s better to have a website that is unmistakably you and find other ways to drive traffic to it than to try to capture organic traffic through SEO and have visitors land on a site with no distinctive brand, personality, or positioning. Can you have both? Sure, but you have to be an SEO expert. When in doubt, play to your strengths.

7. Launch and promote

‍Share it on social media, tell your network, and maybe even run some ads to get the word out. Or don’t. Ads are kind of like SEO. If you don’t have the expertise, then find a different strategy or pay someone else to do it.

8. Keep your site fresh with new content and monitor its performance

Pay attention to visitor behavior, track conversion rates, and adjust as needed to improve user experience and drive results. My initial assumptions about my website are often wrong. Only by observing what happens and making incremental improvements have I gotten better results over time.

The best website builders for consultants

Picking the right tool for the job is step one in creating a site that looks great and works even better. Here's the skinny on some of the best website builders out there for consultants, ranked from the simplest to use to those requiring a bit more tech savvy:

1. Webflow. For those who want their site to be as visually stunning as their consultancy work, without diving into code. Webflow's design-first approach and powerful customization options let you easily create a responsive, professional-looking site that can grow with your business. Both AustinLChurch.com and FreelanceCake.com are Webflow sites.
2. Squarespace. If you're all about that sleek, professional look, Squarespace is your go-to. Its designs are clean and modern, making sure your site stands out in the best way possible.
3. Wix. Suitable for those of us who can't tell coding from cooking. Wix’s drag-and-drop setup makes creating a tailored site super easy, no matter what industry you're in.
4. Weebly. Appropriate for both newbies and those a bit more familiar with website building. Weebly's easy-to-use features and customizable templates mean you spend less time wrestling with your site and more time showcasing your skills.
5. WordPress. WordPress offers endless flexibility and customization. Whether you're a tech newbie or a seasoned pro, WordPress can handle everything from your SEO needs to complex customizations, all with a huge community for support. Note: Paying for a premium theme like DIVI from Elegant Themes can cut your time to launch dramatically.

Those of you who keep up with the web design and dev landscape will notice that I left out tons of options. The omission was purposeful. Consultants don’t need the perfect platform or even the perfect website. We need leads and new consulting engagements. 

The sooner you launch any site, the sooner you can iterate and improve it based on real feedback.

More best practices for building your own consulting website

I hope this post has given you a good starting point for creating your own consulting website. Let's dive into some straightforward tips to make your site really stand out:

1. Clearly define your niche and expertise.
2. Make sure to explain why people should choose you. What are your key differentiators? What makes you different and valuable to your audience?
3. Demonstrate your expertise with case studies and strategy breakdowns.
4. Provide clear outlines of the services you provide.
5. Mix in your personal journey with your professional wins. It helps make you more approachable and real. Share your other accomplishments. (By the way, congrats on winning that baking competition!)
6. Prove that you're the real deal by providing social proof in the form of a brag bar of client logos, testimonials and reviews, endorsements, certifications, numbers (your social following or clients’ results), and media mentions, speaking gigs, or podcast interviews.
7. Provide helpful tips and resources that can make a difference for your clients’ businesses.
8. Use engaging visuals to help tell your story and reinforce the point you want to make. For example, Erin Balsa’s Haus of Bold site was, in fact, bold.
9. Make sure people can navigate your site easily. You want to set the tone early, right? An easy to use site suggests you’ll be easy to work with later.
10. Make it easy for clients to contact you.
11. Offer a lead magnet to capture email addresses, so you have a way to contact people later.

Here’s a basic template to help you get started on your consulting website

I already mentioned that copywriting templates or frameworks can help you not overthink what to say or how to say it. By getting a website with slightly better strategy up a little sooner, you can get real feedback from your market sooner, and make meaningful improvements sooner.

Deliberating over tiny tactical decisions—should I call myself a “fractional CMO” or “part-time marketing leader”—quickly gets you into diminishing returns. 

So if you don’t already have a basic template for writing your homepage copy, you can use the one I created for AustinLChurch.com.

• Big Idea (to pique people’s curiosity)
• Pain Points & Mistakes (that prove you understand their situation)
• Key Outcomes (your value proposition focused on their transformation; ideally, this is framed as 3-5 key outcomes)
• Authority (short paragraph where you build rapport and authority by showing that you understand how frustrating their situation can be)
• Optional: Pricing Section
• Process (3-5 succinct, easy to understand steps; for example, discovery, followed by recommendations, followed by execution)
• Problem-Solution (summarize what people what but they’re not able to get and how that makes them feel, then explain the steps for solving the problem and how to get that process started)
• Lead Magnet Call to Action
• Footer

This template isn’t epic or even innovative. That’s why it’s called a template. Once you’ve treated it as a game of Mad Libs, you can add all the flourishes you want. Just remember that in copywriting clear beats cute every time.

Need help building your dream consulting website?

I get it, building your own consulting website can be a bit overwhelming. Don’t despair! 

As I’ve already mentioned, my early sites were nothing much to look at, and they didn’t do a particularly good job of generating project leads either.

Some of the best money I’ve spent has been on web designers. 

Here are some of the reasons why:

• They saved me dozens of hours.
• They freed me up to focus on other priorities.
• They created a much better looking site than I could have. 
• They knew design principles and best practices that I don’t.
• They kept me from making obvious mistakes—at least, obvious to them.
• They pushed back on my dumb decisions because they could say, “Here’s what happened when my other client tried that.”

They’re consultants too, and my web designers have done for me what I do for my own consulting clients: get to a better outcome, faster, and feel more satisfied at the end.

Because I am not a web designer, I have no services to pitch. However, I can recommend ROCSHIP. They’re a Webflow studio, and they have built AustinLChurch.com and FreelanceCake.com.

I know the founder, Ezekiel Rochat, really well, and what impresses me about ROCSHIP is 1) their consistency and 2) their versatility. All of the sites they build are excellent, but they don’t all look the exact same, which is a problem with some web agencies.

At this point in my career, I prefer to work with freelancers, consultants, and agencies with a clearly defined process. ROCSHIP has that. I was never left to wonder what the status of the project was.

The level of service has been nothing short of amazing too. They communicate really well. They meet deadlines. And when I have a new need—”Hey, can you put this new testimonial up on the Business Redesign page?”—the turnaround is always super fast.

Okay, enough gushing for now. If you want to schedule a call with them for a beautiful custom site or a 1-Day Website, go here. 

FAQs

Why do you need a consulting website?

Think of it as a window into your work and world. Individuals and teams looking to hire a consultant need clues to help them separate the trustworthy, talented folks from the posers. 

You can get away with not having a website, but you’ll always wince when a potential client asks for the link. Your website doesn’t need to win awards, but it does check a box on the “Is this person legit?” checklist in people’s minds.

I recommend that you start with a relatively simple one-page website that explains whom you serve, what you do for them, how you do it, and key steps in your process. Drop in a short bio and a freebie like a checklist or template, and you’re off to the races. 

Later, you can add more pages to it, figure out new strategies for increasing traffic to it, add more resources, and reach more potential clients.

What makes a great consulting website?

A great consulting website is user-friendly, visually appealing, and informative. It clearly communicates your expertise, specialization, and the benefits of working with you. Instead of fluff and filler, it has authority-building content, such as case studies, blog posts, and whitepapers, and  demonstrates your knowledge and value to visitors.

What pages should I include?

See my recommendation above on starting with a one-page website. When you’re ready to graduate to a bigger site, you can add these pages:

• Home (duh)
• Start Here (your long-form sales pitch on why people should work with you; speak directly to your target audience and their problems, pain points, limiting beliefs, mistakes, questions, needs, wants, and objections)
• Approach / Philosophy (basically, how you think about consulting, in terms of principles, frameworks, and methodology)
• Results (can be a mix of case studies, strategy breakdowns, testimonials, other social proof)
• Services (parent) → can use micro-copy (e.g., “Work with Me”) to make it less dry
• Services (child) 
• Case Studies and/or Blog
• Resources
• About
• Contact (duh)

Do I need to display my pricing?

Whether to show your prices on your consulting website really comes down to your own strategy and who you're trying to reach. 

Some consultants like to be upfront about their fees to set clear expectations and weed out clients who might not fit their pricing model. This works especially well if you’ve got an initial diagnostic, strategy, or planning offer, which is something I believe every consultant should have. Other consultants who only offer completely custom or bespoke engagements prefer to not publish their prices unless they’re setting the expectation with language like “starting at $15,000.”

Think about how you want to position yourself in the market, what your competitors are doing (when they zig, you zag, right?), and what your potential clients may prefer before making a decision.

There’s no right or wrong here, only what proves to be effective for you.

How do I encourage inquiries?

Encouraging inquiries on your consulting website is all about making it super easy and tempting for visitors to get in touch. Make sure you:

• Use clear CTAs. A strong call to action invites visitors to contact you, book a consultation, or grab a freebie by hanging over their contact info.
• Offer valuable content. Give away useful stuff like “blueprints,” checklists, templates, workbooks, webinars, guides, and whitepapers. Freebies reinforce your expertise and encourage people to give you their email address.
• Simplify contact forms. Keep your contact forms simple and straightforward. The easier it is to fill out, the more likely people are to do it. Do you really need people to answer eight questions, or can you save some of them for an intake form between the initial contact form submission and both parties showing up for the discovery call? The less friction you have in the book a consult process, the more leads you’ll get.
• Make it super easy for visitors to reach out to you. Invite them to connect with you on LinkedIn. Or invite them to text you. (Moxie has a Communicator feature that lets you set up a real phone number for clients for like $5 per month.) Consider putting your email address right there on the site. (Your spam filter will catch most of the spam.) Give people multiple ways to contact you, and above all, make it easy.

What about privacy policies and terms of use?

Including privacy and terms of use policies on your consulting website helps establish trust with visitors and ensures compliance with data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the United States. 

Add links to the pages where these policies live in the footer, and make sure these documents are easy to understand and cover all the necessary details, like what kind of data you collect, how you use cookies, and what you expect from users. 

That way, you're not just protecting yourself but also being transparent and respectful of your visitors' privacy.