What if you could leave behind cheap and unfair clients and build a profitable, satisfying freelance business?

Learn a proven, step-by-step system for getting the best clients, making more money, and enjoying your freedom. 👇

See if this situation sounds familiar to you...

When I got pushed forcibly out of the 9-to-5 nest, I had only been working out in the “real world” for six months. 

A clueless, jobless poet with two degrees in English and $486 to my name, I knew more about Shakespeare than getting freelance clients. 

(Funny… no one was interested in paying me to write iambic pentameter.)

One day, pretty soon after I got laid off from my agency job, I headed to the Smoky Mountains near my house to clear my head.

My phone randomly got a signal at one overlook, and a new voicemail from Scott, one of my few freelance clients, popped up. 

At first, Scott had seemed okay—a little distracted, disorganized, and self-important, perhaps, but nice enough. I didn’t have enough experience to notice the warning signs when he gave his reason for hiring me: 

👉👉 “I could do it myself, I’m just really busy. I don’t want to spend much money, and I need it within a couple of days. For someone of your talent, this little project should be fast and easy for you. If this project goes well, I can send you a bunch more work.”

“Fast and easy”? You mean, “the project that will never end with the client who is never happy”?! 🥴

Scott had called that day to ask for yet another round of edits to four pages of web content I had written. That $150 project ended up being some of the most painful money I had ever made. The extra work, meetings, emails, and calls took the project way outside the original scope.

My interactions with Scott were SO FRUSTRATING. 

If he were so successful, then why did he lowball me? And if he were so busy, how was he able to find the time to pick apart every piece of writing I sent?

Low-paying clients like Scott take an emotional toll. To make matters worse, they leave you with less time to spend on landing profitable projects, ones which would make freelancing both satisfying and sustainable. 

Whatever you do, don’t do this...

Most freelancers try to fix The Scott Problem in all the wrong ways:

  1. Waste hours sifting through dozens of blog posts in search of that one silver bullet insight that will change everything.
  2. Assume that if you patiently “gain experience” and “pay your dues” you can eventually raise your rates and get better clients. 
  3. Polish your skills with hopes that quality can be a substitute for consistent marketing. 
  4. Get advice from friends who have the same problems you do and aren’t where you want to be. 
  5. Copy blindly what you see other freelancers doing, hoping that they know a secret you somehow missed.

Well, maybe six-figure freelancers and top consultants do have a secret. 

If anyone would know, that person is Alan Weiss, the legendary consultant and author of Million Dollar Consulting:

“Too many consultants fall in love with their own methodology. Success in this business comes from marketing, not from the depth of consulting expertise. I know that this is heresy to many of you, but all the non-rainmaking consulting gurus are working for somebody else and merely earning a paycheck.” (emphasis mine)

Getting good clients PREDICTABLY and building a profitable, satisfying freelance business has more to do with positioning and marketing than your superior quality or experience.

Once you acquire the right skills, all sorts of things become possible.

Six-figure freelancers know that doing good work and making more money require two different skill sets. They proactively acquire what Basecamp founder Jason Fried considers the most important skill:

“Most of us identify with the products we create or services we provide. I make software. He is a headhunter. She builds computer networks. But the fact is, all of us must master one skill that supersedes the others: making money. You can be the most creative software designer in the world. But if you don't know how to make money, you're never going to have much of a business or a whole lot of autonomy.” (emphasis mine)

Once you do learn how to make more money as a freelancer, you have more control over your time and finances. 

All sorts of things become possible...

  • Paying off school loans and debt aggressively
  • Exercising your walkaway power and breaking up with cheap, unfair, and micromanaging clients. 
  • Working with cool people on cool projects instead
  • Spending more time with your kids or on passion projects
  • Traveling to be with family or see the world
  • Giving money and time to causes you care about 

You trade in frustration for fulfillment. You unlock a better lifestyle. 

If a clueless, jobless poet like me can figure out how to land great freelance clients, make six figures, and enjoy more freedom, then you can too. 

I’d like to show you how to build a business you’re really proud of.

Introducing Freelance Cake,

The Business Growth Course for Freelancers & Consultants.

Freelance Cake strips away the fluff and needless complexity and guides you through a step-by-step process for transforming your freelance business. 

The course covers six key areas, or layers: Positioning, Packaging, Pricing, Pipeline (aka, Marketing), Psychology, and Process. 

👉  Positioning. Once you listen to the Freelance Cake audio lessons, you will use the companion exercises to refine your value proposition and position yourself as a trustworthy expert.

👉  Packaging. You will take a closer look at your most profitable projects and your target audience’s painful problems that you solve. Then, you will prototype and launch 2-3 productized services with a fixed price, scope, and timeline.

👉  Pricing. The Freelance Cake audios will explain the benefits and drawbacks of various different pricing models. From there, you will learn how to raise your rates and earn what you’re worth.

👉  Pipeline. You will follow a clear process and get a grip on your marketing. Instead of shooting from the hip, you will take a methodical approach to getting more leads and high-paying clients.

Finally, Freelance Cake will explain the Psychology and Processes you need to build a freelance business you’re proud of and bring sanity, sustainability, and freedom to your work.

(Spoiler Alert: Many freelancers need to face their fears and wrangle imposter syndrome before they feel confident enough to raise their rates.)

This is all my best training developed over the last 11+ years. You can count on me for 3 things:

  1. Giving you the UNEDITED version of my own failures and successes.
  2. Separating the signal from the noise and helping you focus on what really matters.
  3. Sharing simple, actionable recommendations for making tangible progress much faster.

Freelance Cake shows you WHAT ACTUALLY WORKS out in the real world.

In fact, I challenge you to not learn at least one new thing from Freelance Cake that makes the price totally worth it—even if you’re already a pro at this freelancing and consulting thing.

Freelance Cake gives you 12 months of access to the following:

  • 6 modules covering 6 key layers of a money-making freelance business: Positioning, Packaging, Pricing, Pipeline, Psychology, and Process
  • 22 audio lessons with the clear action items, templates, and swipe copy you need to get started fast. This is all my best training on escaping feast or famine.
  • Vault of 50+ PDFs, templates, worksheets, email scripts, cheat sheets, guides, checklists, and my client onboarding questionnaire (FYI: Students say that the Vault alone is worth the cost of the course.)
  • 16-minute mini-course with a video and 5 simple spreadsheets… “How to Set Your Freelancing & Consulting Rates”
  • Resources section with juicy excerpts from past Q&A sessions and expert interviews. 
  • Clear roadmap for going through the Freelance Cake course step by step and seeing results as quickly as possible.

Special Bonuses

I’m also including 2 bonuses, which I have never shared before: 

  1. How to Create and Price Productized Services like a Boss. Live private group training where I’ll walk you through the process of packaging 3 of your services as valuable outcomes (or, “products”) with high profit margins.
  2. Demo of My Complete Time Management and Freelance Workflow System. This 15-minute video will show you how I structure my work days in order to define each day’s most important tasks, minimize distractions, and have less stress and waste. ***Includes my checklist for creating your own system
Pick the package that makes the most sense for your needs and goals.

Pricing for Freelance Cake Packages

$1500 (Best)

  • Freelance Cake course
  • Vault
  • 2 Bonuses
  • Four 45-minute 1:1 coaching calls to help you find find quick wins and accelerate your progress.
Buy Now

$749 (Better)

  • Freelance Cake course
  • Vault 
  • 2 Bonuses
  • 1:1 Wayfinding Session to help you develop a 90-day action plan
Buy Now

$449 (Good)

  • Freelance Cake course
  • Vault of 50+ supporting materials
  • 2 Bonuses

Buy Now
Or, click here to apply for the Freelance Business Launch program where we work side by side to (re)launch your freelance business in 90 days. 

30-Day Moneyback Guarantee

If you don’t like the course, I will give you a full refund within the first 30 days. Fair warning… I will ask you this question: “Did you go through the material and take action with what you learned?”

I’m like a personal trainer. You can pay me to meet you at the gym and tell you what to do, but only you can lift the weights. So… I sincerely hope you will get to work and see the same results that my other students have.

It’s your turn now. You’ve got what it takes to be a successful freelancer, and like any journey of a thousand miles, this one begins with a single step.

What Students Are Saying...

“An old client just agreed to a monthly retainer package. Hurray! I've more than made back the cost of the course by sending one of your emails.”
Lauren T.
“I made at least $20,000 more after taking your advice and raising my rates. Thanks again.”
Stuart J.
"Freelance Cake is great. I like the combination of audio and text, and the templates help to remove guesswork. Just plug and play, iterate, and tweak as necessary."
Jim W.
“Austin’s advice has helped me as a freelancer in more ways than I can count. Since putting practical tips to work, I’ve broken up with troublesome clients, explored new fields, tripled in confidence, and nearly doubled my rates.”
Elissa W.


“How is this course different from other freelance courses?”

I like some of the other courses out there, but I saw some gaps. For example, I’m not going to tell you, “You really ought to sell productized services.” I’m going to say, “Here is the exact sequence of steps you need to take, and here is the worksheet that will walk you through each step.” Freelance Cake helps you learn and do.

“I don’t have much of a freelance business yet. Should I wait until I have more experience?”

Please don’t. Pretty please? By choosing to “put in your time” and compete with thousands of dime-a-dozen freelancers, you will be trading profits for headaches for months or years. I’d recommend that you instead stay hyper-focused on the areas that will truly move your business: Positioning, Packaging, Pricing, Pipeline, Psychology, and Process. 

You’ll still have to work hard. I’m not going to sugar-coat that. BUT Freelance Cake will give you the right knowledge, procedures, and systems, as well as a step-by-step approach to leveling up your biz.

“I’m a consultant. Will this training help me, or is it just for freelancers?”

Freelance Cake pulls stories, lessons, and insights from my 11+ years of freelancing AND consulting. You can use the Freelance Cake training to get results even if your skills and business look different than mine.

“What if I already know everything you teach in this course?"

Sorry, but I'm not buying it. I really have NOTHING to teach you? If this is truly the case and you’re already luxuriating in a bathtub full of money, then, you don’t need Freelance Cake.

In all seriousness though, you WILL learn at least ONE NEW THING that makes the price totally worth it, even if you’re already a pro at this. I invite you to sign up and prove me wrong. 

“What if I have a question about something the course doesn’t cover?”

Email me. I’ll do my best to respond quickly with a short answer or video message. I plan to add the most common FAQs to the Freelance Cake Resources section.

“I’m a little short on cash this month. Is there a payment plan?”

Yes! I added one. During this special enrollment Freelance Cake is $449 if you pay in full. Or, you can make 3 payments of $179. Payments are 30 days apart, and a month should give you enough time to apply what you’re learning and drum up the dough to cover your course payments..

“What if I want some one-on-one help?"

I offer private coaching. In fact, several of the Freelance Cake packages include it. Pick the one that makes sense for your needs. Also, feel free to email me at hello@austinlchurch.com if you have something else in mind.

Why Purchasing Is a No-Brainer...

“Really enjoyed that. Purchased your course a few months ago and was totally worth it.”
Sophie T.
“Been going through the course and maaaan I’m learning so much stuff.”
Rebeca A.
“Thank you so much!!! You’re by far my favourite person teaching this stuff.”
Icy S.
“You are one of the only people in this freelance coaching space that I trust. You released Freelance Cake exactly when I was searching for a step-by-step guide to refining my business. Purchasing was a no-brainer!”
Kristen B.

Now, it’s your turn.

Freelance Cake covers the 6 key layers of a profitable freelance business: Positioning, Packaging, Pricing, Pipeline, Psychology, and Process.

You get 22 total audio lessons and access to my vault of 50+ templates, worksheets, email scripts, and supporting materials.

The Freelance Cake roadmap will help you work through the course material at your own pace. 

Now is the time to invest in yourself and start landing the best clients, making more money, and enjoying the freelance lifestyle. 

Invest in Freelance Cake and your future self will thank you. 

Pricing for Freelance Cake Packages

$1500 (Best)

  • Freelance Cake course
  • Vault
  • 2 Bonuses
  • Four 45-minute 1:1 coaching calls to help you find find quick wins and accelerate your progress.
Buy Now

$749 (Better)

  • Freelance Cake course
  • Vault 
  • 2 Bonuses
  • 1:1 Wayfinding Session to help you develop a 90-day action plan
Buy Now

$449 (Good)

  • Freelance Cake course
  • Vault of 50+ supporting materials
  • 2 Bonuses
Buy Now